Nike Organizational Context Of Nike - 1441 Words

Nike Organizational Context Nike is a well-known brand that is the top seller in athletic footwear across the globe (Nike, 2015). Nike is known for its athletic footwear but also sells top athletic gear and apparel. According to Nike, the company operates globally in as many as 155 different countries including the United Sates where its head-quarters is located. Nike is a goods based company with a target market of athletes, sports fans, and people who wear athletic apparel. Nike is broken down in to many sub divisional departments that all have similar responsibilities but in different fields of the company. For example, there are multiple â€Å"teams† that are responsible for departments such as men’s, women’s, young athletes, and eventually they are broken down by different sport categories (Nike). Also there are different departments for each region. Since 2010 when Nike’s chief executive officer announced that Nike will be operating in all seven continents, separate sub divisions would be created to track each different regions productivity. There are many ways that this has an effect on Nike’s accounting, financial, and business decisions. When there are separate reports and statements for different departments and categories, it allows Nike to see its strength and weakness as far revenue stream for each region. This allows business decisions to be implemented whether it is to eliminate a specific non profitable region or target a region with specific productsShow MoreRelatedNike s Sustainable Business And Innovation Strategy Essay1669 Words   |  7 PagesCompany Overview NIKE, Inc. (Nike) is a publicly traded American multinational company in the sportswear and apparel industry. In 2016 Nike Brand sales covered 47% of total revenue in the U.S. market and 53% of the market internationally. 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